Salesforce

What is DoubleDutch/Salesforce integration?

Empower your sales team with live engagement data. Capture the interactions across each attendee at your live events, and turn them into insights that empower your sales team to drive action faster. Specifically, the integration will enable you to: 

Capture, transfer, and share detailed engagement insights

Infuse contact records with rich insights on attendee activity at live events - providing sales teams with clear visibility into the intent of prospects and customers

Enable rapid, relevant follow-up

Empower your sales team with real-time insights into what attendees are attending, viewing, asking, and saying - enabling them to follow-up quickly at or after the event with relevant info.

Power marketing campaigns that spur action

Connect Salesforce with a marketing automation system to instantly trigger campaigns based on attendee actions - for example, sending recommended content based on a poll response.

Update your contact data automatically and accurately

Automate the transfer of your event data into Salesforce, updating or adding contacts in real-time - improving accuracy and reducing headaches in keeping your data up to date

Benefits 

• Personalize sales outreach to drive better outcomes
• Empower sales teams with deeper, real-time visibility
• Deliver quality leads with greater precision
• Save time and improve event data accuracy

Example

Setting up integration

Setting up the first integration takes 6-8 weeks, so we recommend you start the process as early as possible. Once the initial set up is finished, future integrations can be turned on quickly! Here are the steps:

Data you will receive

DoubleDutch will send the following data into Salesforce:

• Session views

• Session bookmarks

• Session ratings

• Session attendance (requires the use of DoubleDutch session scanning)

• Session survey responses

• Speaker views

• Speaker bookmarks

• Speaker ratings

• Speaker survey responses

• Sponsor views

• Sponsor bookmarks

• Sponsor ratings

• Sponsor lead scans (requires the use of DoubleDutch lead scanning)

• Collateral Views

• Poll Responses

• Survey Responses